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The Robinsons Malls celebrates Christmas 2004 four times over in a series of Mall décor lighting events held in the newly-opened Robinsons Place Pioneer, Robinsons Place Novaliches, and Robinsons Starmills Pampanga.

At Robinsons Place Pioneer, the vice mayor of Mandaluyong, Jessie Cruz who represented the honorable Mayor Neptali “Boyet” Gonzales, officially lighted the central mall décor, which carries a message of Hope for this Holiday Season. This ceremony was held during a star-studded program featuring Gary Valenciano, together with other celebrities Agot Isidro, Malik and host Mickey Ferriols. Highlight of the Robinsons Malls Official Mall Décor Ceremony was the turnover of donaitons to The Gift of Change (TGOC)’s beneficiary, the Gawad Kalinga Cardinal Sin Housing Project, which is located in Punta, Sta. Ana.

Three outdoor Christmas spreads have also been set up in Robinsons Place Novaliches, Robinsons Starmills Pampanga and Robinsons Place Pioneer.

A giant outdoor Christmas Tree, estimated to be over 90 feet, was officially unveiled in a lighting ceremony by Quezon City Mayor Sonny Belmonte, Tadi Palama, OIC, Novaliches District Center, together with Robinsons Malls’ officials, general manager Nilo S. Mapa and vice president for complex administration Tommy Lee O. This giant tree, which sweeps the northern skyline, is decked with fine trimmings, and thousands of flickering lights. A Star of David tops the tree and illuminates it like a shining beacon. Celebrities Jessa Zaragoza, Jeffrey Hidalgo, James Blanco and Born Divas Shanoce, Rema Lucida & Shayne Corpuz with host Iya Villania were the main attractions in a live event show held during the ceremony. This was capped with a Fireworks display.

Robinsons Starmills in Pampanga, the Christmas Capital of the Philippines, lives up to the tradition by bringing a spectacular and well-lit display that portrays Filipino values & traditions: “simbang gabi”, “children singing Christmas carols”, “family gatherings”. All of these and more came to life when local government officials led by San Fernando Mayor Oscar Rodriguez graced the unveiling ceremony of the display dubbed as the Grand Christmas Mechanical Puppet Show. Jolina Magdangal, together with Malik & Rada regaled the Kapangpangan with their brand of entertainment in a free concert. A burst of colors from a magnificent Fireworks Display was also a sight to behold.

Finally, the Robinsons Malls’ Christmas celebrations came to a full circle when a huge outdoor Santa Display of Robinsons Place Pioneer was put to life during an on the air countdown led by Magic 89.9, 99.5 RT and 103.5 K Lite. A mini concert featuring JM Rodriguez, Gretchen Fullido, Akafellas, Toni Gonzaga & Josh Santana, was held to celebrate this Holiday Festivity.