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The High Rise Buildings Division is primarily responsible
for selling residential condominiums and leasing office
buildings in key business and residential districts in the
metropolis.
Its past residential developments include the very successful
Robinsons Place Residences Tower I and II in Manila City and
Galleria Regency in Quezon City. The Division has several ongoing
residential projects, namely Fifth Avenue Place (Taguig City), One
Gateway
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Place and Gateway Garden Ridge (Mandaluyong City), and One and Two Adriatico Place (Manila City).
Following the success of its previous projects, the Division further
launched three projects during the fiscal year – Gateway Garden
Heights (Mandaluyong City), McKinley Park Residences (Taguig
City), and Three Adriatico Place (Manila City).
The Division currently benefits from strong recurring revenues
derived from its office space inventory in three office buildings,
Robinsons Summit Center (Makati City), Robinsons Equitable
Tower (Pasig City), and Galleria Corporate Center (Quezon
City). The division recently completed Robinsons Cybergate
Center I, a building designed primarily for call centers and
business process outsourcing companies, in Robinsons Place
Pioneer in Mandaluyong City. With the successful pre-leasing of
its earlier project and sustained influx of serious interest for office
space coming from the outsourcing industries, the division has
commenced construction of Robinsons Cybergate Center II.
The Division plans to continue undertaking the following
strategic initiatives: (1) focus on the middle-income segment of
the market and possibly, diversifying its portfolio of middle-cost
products; (2) explore niche markets that would sustain the
division’s sales momentum and profitability; (3) actively explore
prime properties around the metropolis and in key developing
areas around the country to support contemplated products;
(4) intensify its international marketing efforts and strengthen
web-based and logistical networks; and (5) strengthen its
recurring revenue base by taking advantage of opportunities
presented by the strong outsourcing industry’s office space
demand. With these plans, the division is confident that it will
maintain its position as an industry leader.
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