Robinsons Malls The Gift of Change

Robinsons Malls’ The Gift of Change (TGOC) is a coin bank donation campaign launched over 20 years now to improve the lives of Filipinos nationwide. Through its various initiatives focused on health, wellness, and community development, it continues to touch the lives of Filipinos all over the Philippines. By encouraging mall shoppers to donate their loose change, The Gift of Change was able to launch its projects: The Gift of Sight, Relief Operations, “Pailaw sa Barangay”, “Binyagang Bayan”, “Libreng Bakuna” (Free Vaccination), Bike for Change and the recent addition, The Gift of heART.

The Gift of Sight

Launched in 2015, The Gift of Sight continues to safe guard the eyesight of thousands of Filipinos who are going blind due to negligence and poverty by providing free eye screening and eye glasses to indigent beneficiaries located in communities where Robinsons Malls are located. This year, a total of 1,926 beneficiaries composed of the elderly, grade school and high school students were given free eye screening, and a total of 1,579 beneficiaries received durable single/double eyeglasses and reading glasses during the Sight legs conducted in Robinsons Place Malolos, Robinsons Place Imus, Forum Robinsons and Robinsons North Tacloban. To date, the Gift of Sight program has served more than 6,000 beneficiaries.

Art with a Heart

Last March, The Gift of Change partnered with Hope Society, a Las Piñas-based cancer support group composed mainly of cancer patients and cancer survivors, who paint as a form of healing therapy. These aspiring artists received free art materials, painting tutorials and sessions. All finished artworks were put on exhibit in Robinsons Place Las Piñas to raise funds for cancer patients.

During the latter part of 2018, The Gift of Change launched The Gift of heART which enjoined various Filipino artists to donate their priceless works of art to The Gift of Change as part of a fundraising activity. The Gift of HeART received a total of 26 artworks rendered in acrylic, oil pastel, watercolor, oil and mixed media which were displayed and put on sale in an Art Exhibit held at Robinsons Galleria. Proceeds from the artworks sold will be used to support the various projects under Robinsons Malls’ The Gift of Change.

Relief Operations

Robinsons Malls through its Relief Operations program, extended assistance to families in calamity- stricken areas in Luzon, Visayas and Mindanao.

Over 400 families in Ligao City, Albay were given assistance when Mt. Mayon erupted in January. On the onset of Typhoon Henry in July, Robinsons Malls employees immediately delivered over 600 relief packs to affected families in Pampanga and Pangasinan. In September, 250 families lost their homes due to the landslide in Abucay, North Tacloban and Naga City, Cebu and each family received relief packs containing basic food items like rice, noodles, water and canned goods. When Typhoon Ompong and Rosita hit Luzon in September and October, Robinsons Malls was able to extend over 500 relief packs to affected residents in Tuguegarao and Santiago.