Robinsons Malls’ The Gift of Change (TGOC) is an ongoing coin bank donation campaign which was launched over 20 years ago. It is a movement for change driven by RLC's goal of uplifting the lives of Filipinos and serving the needs of its partner communities. Through various initiatives focused on health, wellness, and community development, TGOC strives to reach out and give back to the society at large. With the support of mall shoppers who willingly donated their spare change, TGOC was able to launch several projects including The Gift of Sight, Pailaw sa Barangay, Binyagang Bayan, Libreng Bakuna (Free Vaccination), Bike for Change, and The Gift of heART.
Since its inception in 2015, The Gift of Sight project has been providing free eye screening and prescription eyeglasses to indigent Filipinos in Robinsons Malls communities who are at risk of going blind due to negligence and poverty. This year, the project set up services in Robinsons Forum, Robinsons Starmills Pampanga, and Robinsons Metro East. A total of 1,403 beneficiaries composed of the elderly, grade school, and high school students received professional eye examinations, while a total of 1,091 beneficiaries received durable single/double eyeglasses and reading glasses. To date, The Gift of Sight program has served more than 7,000 beneficiaries.
Now on its second year, The Gift of heART enjoins various Filipino artists to donate their priceless works of art to The Gift of Change (TGOC) as part of a fundraising activity. The Gift of heART received a total of 46 artworks rendered in acrylic, oil pastel, watercolor, oil, and mixed media which were displayed in an Art Exhibit held at Robinsons Galleria. Hundred percent of the proceeds from artworks sold will be used to support the various projects under Robinsons Malls’ The Gift of Change.
In celebration of the Yuletide season, The Gift of Change partnered with various local government units to distribute gifts and Noche Buena packages to chosen beneficiaries.
Under the Bike for Change program, the project provides bicycles to indigent scholars for easier, safer, and faster access to school. Over 71 units were distributed to deserving grade school to senior high school students from different public schools in Quezon City, Pasig City, and Imus City. During a simultaneous Tree Lighting Event held in the cities of Imus, Dasmarinas and General Trias, Robinsons Malls also donated 500 pairs of slippers to families under the national government’s Pantawid Pamilyang Pilipino Program (4Ps) and to the children of Bahay Tuluyan. Water dispensers were also donated to Bukid Kabataan Center in Dasmariñas.
Consistent with its mission to give back and extend assistance to Filipinos in need, Robinsons Malls engaged in various relief operations program in calamity-stricken areas in Luzon, Visayas, and Mindanao.
When fire broke out in Tinajeros, Cebu last March, employee-volunteers immediately delivered and distributed 130 relief packs to affected residents. Over 1,000 families also received assistance after a series of earthquakes hit Pampanga, Tacloban, and Cotabato.
In the latter part of 2019, when a typhoon caused catastrophic damage to livelihoods and infrastructures in Ilocos Norte, Cagayan, Sorsogon, Naga, Tuguegarao, Roxas, and Tacloban, Robinsons Malls distributed over 3,000 relief packs containing basic food items like rice, water, and canned goods.