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The “RLove” program organizes different social welfare and advocacy projects through philanthropy, volunteerism and partnerships. The program supports people and causes, creating a better future for communities where Robinsons Land Corporation is a part of.

Responsive to the needs of the Filipino community, a range of social welfare projects were implemented and aligned to focused themes: Community Development and Social Involvement, Health and Nutrition, Emergency Response and Child Welfare and Education.

After the recent eruption of the Taal Volcano in Batangas which affected thousands of Filipinos, Robinsons Land Corporation (RLC) RLove and  Robinsons Malls’The Gift of Change program immediately embarked on its relief operations  intended for the families affected and displaced by the  Taal eruption.  Relief packs  which contained hygiene  kits, canned goods, water  and other basic needs were immediately sent to evacuation centers in Lipa City and Tagaytay City and were distributed by Robinsons Malls and Robinsons Hotels and Resorts employees.