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Photo shows (left to right): Ricardo Bertucci – Sitel Director of Facilities & Real Estate, Marky Salvador – Sitel Tarlac Site Director, Haidee Enriquez – Sitel General Manager – PH Countryside, Craig Reines – Sitel Chief Operating Officer, Faraday D. Go – Robinsons Land Corporation’s Executive Vice President, Honor S. Mendoza – SPES Construction’s President and Cher Retirado – Sitel APAC Project Management Office Director

Sitel Philippines, one of the top business process outsourcing firms in the country, is expanding its operations in Tarlac where it is sustained by a strong labor pool and lower overhead costs.

“Our third Tarlac office will create 1,500 jobs – for a total of 4,000 Sitel Tarlac employees between the three Sitel sites,” Haidee Enriquez, Sitel General Manager – PH Countryside.

The firm is again tapping Robinsons Land Corporation to build its third office in Tarlac within the Robinsons Luisita Complex, which is strategically located along McArthur Highway.

“We chose Robinsons Luisita because of its prime location which makes it attractive for both our clients and Sitel associates,” said Enriquez. “Sitel has already formed a solid support system with Robinsons Land.”

She added, “Sitel is expanding its operations in Tarlac because it has a strong workforce or talent including the nearby cities as Sitel has partnered with various schools and universities. It also has strong support from the local government as well as PEZA which is essential for its business continuity and quality infrastructure support.”

Robinsons Luisita 2, the new built-to-suit office building for Sitel, will be two storeys high with a total gross leasable area of about 5,000 square meters.

Like all RLC office buildings designed for BPOs, the new Sitel office will have a highly efficient floor layout, energy-saving variable refrigerant flow air-conditioning system, 100% back-up power, fire and smoke detection systems, CCTV with 24-hour security, multiple telecom providers and is aiming for Philippine Economic Zone Authority registration as an IT Center.

“What we like most about the new building is its proximity to our existing offices and availability of retail and commercial support. Its open floor layout as well as the well-located columns and common area complements Sitel’s open work area design,” said Cher Retirado, Sitel Asia Pacific Project Management Office Director.

Other favorable considerations include Sitel’s being able to participate in the finalization of the building plans and design.

“Aside from our expansion in Tarlac, Sitel is also setting its eyes on other potential locations in the countryside, particularly greenfield locations. Our experience in Tarlac, Puerto Princesa, and Baguio proves that our operations can thrive in key cities outside of Metro Manila,” said Enriquez.
To date, RLC has 20 office developments located in the country’s key cities and municipalities. RLC is targeting to complete this year, Giga Tower and Cybergate Magnolia in Quezon City and Cybergate Delta 2 in Davao City. To learn more about the office developments of Robinsons Land, please call +63 2 3952177 and +63 905 3721100 or send an email at


About Sitel Group
Sitel Group’s 75,000 people across the globe connect many of the world’s best-known brands with their customers – 3.5 million times every day. As a global customer experience (CX) management leader, we apply our 30+ years of industry-leading experience and the entrepreneurial spirit of our group’s founders to deliver omnichannel experiences through voice, chat, social media and more to customers of our 400+ clients across all verticals – from Fortune 500 companies to local startups.
Our group’s breadth of capabilities – powered by our ecosystem of experts including Learning Tribes, Novagile, Sitel, Sitel Insights and TSC – go beyond business process outsourcing (BPO) to support every stage of the customer journey. We are redefining the contact center and improving business results by pairing innovative solutions – such as self-care and automation – with the human touch, emotion and empathy of our people.
As a CX platform, we are powered by experts to deliver tailored CX solutions to fit our clients’ needs through our consultative, customer-centric approach adding value at every touchpoint – regardless of location, channel or time of day.
Learn more at and connect with us on Facebook, LinkedIn and Twitter.

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