RLove Program

The “RLove” program organizes different social welfare and advocacy projects through philanthropy, volunteerism and partnerships. The program supports people and causes, creating a better future for communities where Robinsons Land Corporation is a part of.

Responsive to the needs of the Filipino community, a range of social welfare projects were implemented and aligned to focused themes: Community Development and Social Involvement, Health and Nutrition, Emergency Response and Child Welfare and Education. In 2018, the RLove program provided assistance to 50 partner beneficiary groups while strengthening its partnerships with national agencies, local and international civil society organizations.

Employee Volunteerism and Engagement

The core of the RLove program is employee volunteerism and engagement. RLC employees contribute their time, skills and treasures to make a difference in the communities and spark transformative social change.

A total of 4,200 volunteer hours were rendered for RLove activities this year. Work place giving was also encouraged. RLC employees generated resources through donations and organizing drives during relief operations, Brigada Eskwela, tree planting, coastal clean-up, and outreach activities.


RLove program and RLC’s employees supported Tzu Chi Foundation’s noble pursuits since the foundation shares the RLC’s advocacies of disaster response, protection of the environment, child education and community health.


RLC’s nature of helping disaster victims was evidenced through the Robinsons Malls relief operations. Seeing the need to boost the Filipino spirit amidst calamities and disasters, RLove through Robinsons Malls was able to provide communities emergency assistance in coordination with their respective Provincial Disaster and Risk Reduction Management Resiliency Offices. RLove relief food packs were distributed either in evacuation centers or directly to the victims’ homes. Construction materials were also donated for home reconstruction to help those affected rebuild. During typhoons Ompong and Usman, Robinsons Malls conducted relief operations in Ilocos Norte, Cagayan and Camarines Sur provinces.


RLC cares deeply about the environment and protects it in many aspects. Various malls partnered with their local government hosts in promoting environmental projects.

Robinsons Place Palawan participated in the International Coastal Clean-up, Pista Y ang Kagueban (Feast of the Forest) and Balayong Festival, commemorating the founding anniversary of the City of Puerto Princesa highlighted by balayong tree-planting. Robinsons Place Roxas and Robinsons Place Iligan supported the tree planting and forest enhancement in Camp Candida Timpas and in Ditucalan Watershed, respectively.

Other initiatives and participation were “Aldaw Kan Salog Ning Buhay”/ Naga River Day a clean-up drive hosted by Robinsons Place Naga, and Linis Estero Clean-up Drives in Robinsons Place Jaro, Robinsons Place Iligan, and Robinsons Place Roxas.

RLC also continued its reforestation project in the Kaliwa River Watershed located in Tanay Rizal in support of the National Greening Program (NGP) of Department of Environment and Natural Resources. The initiative aims to enhance 5 hectares of forest area for 3 years, planting a total of 3,000 indigenous seedlings, bringing back the ecological functions of Kaliwa River Watershed and providing livelihood opportunities to the local community.


RLove actively participates in the Department of Education’s Brigada Eskwela project and Adopt-A-School program with over 74,000 public school students benefitting from this partnership. In 2018, RLC assisted 42 public schools across the country. RLove was also involved in the upgrading of several public-school classrooms located across 24 different sites. These upgrades include repainting of classrooms and donation of audio-visual equipment and other items to aid the children’s learning.

Summit Hotel Tacloban organized CSR activities for children as part of the run-up for its grand opening this year. In partnership with Visual Arts Association of Baybay (VAAB), the “Heart to Art" Art Workshop was conducted for the rescued street children and underprivileged boys of the Social Development Center for Children (SDCC). 19 boys participated in the 2-day workshop, inspiring the marginalized kids to dream through art. Also, in support of local entrepreneurial activities and thrust of DepEd’s K-12 program, Summit Hotel Tacloban donated to San Jose National High School baking equipment for its senior high school students.

RLC Commercial Center Division supported He Cares Mission, a Christian non-profit organization that helps 200 extremely poor street children in Metro Manila, through provision of basic supplies like clothes and developmental toys.

Bag-O Bag Ko” is a CSR initiative of the Robinsons Malls on Panay island, namely Robinsons Pace Iloilo, Robinsons Place Jaro, Robinsons Place Roxas, and Robinsons Place Antique, where selected marginalized kindergarten and elementary school students received new bags and other school supplies. The “Bag-O Bag Ko” project was held for its second year in coordination with Community Social Work and Development and Department of Education.

RLC also sponsored the LAOS Football Club, an organization dedicated to uplifting and enriching the youth through football. With the help of RLC, the Club was able to compete in the Gothia Cup, the world’s largest and most participated international youth football tournament with around 1,600 teams from 80 nations competing over 4,500 games. The LAOS Football Club took home the Plate Championship and 1st runner up in two of the divisions.