The Gift of Change (TGOC) is Robinsons Land’s ongoing coin bank donation campaign. It is a movement for change driven by RLC’s goal of uplifting the lives of Filipinos and serving the needs of its partner communities. Through various initiatives focused on health, wellness, and community development, TGOC strives to reach out and give back to society at large. With the support of mall shoppers who willingly donated their spare change, TGOC launched several projects, including The Gift of Sight, Pailaw sa Barangay, Binyagang Bayan, Libreng Bakuna (Free Vaccination), Bike for Change, The Gift of heart, and many other projects.